The Essential Guide to Connected TV Advertising

Get the user experience of traditional tv advertising combined with the targeting capabilities and cost efficiency of digital advertising across all devices with connected TV (CTV) advertising. Learn how CTV advertising can help your business generate high-quality, low-funnel leads with the Essential Guide to Connected TV Advertising.

Download your copy of the Essential Guide to Connected TV Advertising:

In the guide, you’ll learn:

• How programmatic CTV benefits advertisers
• Best practices for audience matching & targeting
• How CTV fits in the marketing mix
• Measuring CTV success
• How to generate low-funnel leads with a CTV advertising strategy

With CTV ads, you are able to target only the individuals who are known to be in-market for your products or services. This precision targeting allows you to expand your reach and use your ad spend much more efficiently than traditional linear TV, featuring your video advertising spots on hundreds of the highest quality publishers and marketplaces across the connected TV ecosystem. Take it one step further and connect your CTV ad exposure data with website visits, sales, and lead actions to better understand the impact of your ad placements, and leverage your TV ad viewership within the rest of your marketing mix by planning a series of ads before and after initial exposure. 

As the reach of streaming services continues to expand, the benefits of targeted advertising through CTV will only increase. US CTV spending in 2020 totaled $8.11 billion and is expected to more than double to $18.29 billion by 2024. CTV ad spend increased 70% in just three quarters in 2020 as businesses are increasing their focus and spend on CTV as an advertising opportunity. There is a 48% projected growth of CTV ad spend in 2021 compared to last year and it’s only projected to grow more and more.

To learn about connected TV advertising and how to use targeted campaigns to feature video advertising spots on hundreds of the highest quality publishers and marketplaces across the connected TV ecosystem, download the complete guide below.

Fill out the form below to download and print your own copy of the Essential Guide to Connected TV Advertising:

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Our team of digital marketers is available to answer questions or discuss CTV ads and strategies. Reach out anytime or schedule a free digital analysis to get started.