Digital Marketing Traffic & Trends for Heavy Equipment – September
We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
The insights below were updated on September 25, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August
Heavy Equipment Website Traffic Trends
September Insights
- Overall website traffic is up (+3.7%) vs previous 30 days. All channels observed an increase in traffic aside from minimal decreases in organic traffic (-0.3% vs previous 30 days) and a decrease in social traffic (-18.4% vs. previous 30 days).
- The primary traffic driver, paid search, observed a (+3.8%) increase vs previous 30 days.
- Along with sessions, website engagement (pageviews/dealer) is up across all channels by (+3.0%) vs. previous 30 days. (Other) as a traffic source has been the only channel to observe a decline, and it’s minimal (-0.3% vs previous 30 days).
View the interactive website trends dashboard.
Heavy Equipment Digital Advertising Trends
September Insights
- Market opportunity for equipment dealers has remained relatively consistent over the past 30 days. Possible impressions per dealer are up (+1.1%) month-over-month, and up (+9.9%) in the past two weeks
- Actual dealer impressions are up (+8.5%) in the past 30 days, and up (+5.6%) in the past 14 days.
- Lead action rate per dealer is up (+2.8%) over the past 30 days, but has seen decreases in the last 14 days (-8.3%).
- Lead action cost per dealer has observed marginal decreases over the past 30 days (-3.9%) and still remains at all-time lows.
View the interactive digital advertising trends dashboard.
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