3 Steps to Improve Your Digital Advertising ROI
Adpearance presented at Digital Dealer Virtual to share three strategies to improve your return on investment from digital advertising. Watch now for actionable tips and insights to help you get better results from your digital spend in 2021.
Improve Your Digital Advertising ROI
Broken into three sections with actionable strategies you can immediately apply, in this webinar we discuss:
How to determine the number of leads you need to generate each month to hit your sales goals, starting with:
- Clarifying what counts as a conversion
- Separating sales-qualified leads from the rest to clean up your sales funnel and streamline reporting
- Tracking where your leads are coming from to attribute sales to the correct marketing channels
5 ways to increase the number of low-funnel leads you’re generating through search ads, including
- Prioritizing personalization and relevancy
- Targeting ready-to-buy moments
- Using your own sales data to build custom geotargeting
- Putting live reporting on the right KPIs in place
- Tracking results by sales, not just leads
How to use video, display, and social advertising to fill your lead funnel even more with:
- Dynamic ad technology
- Dynamic video technology
- Lead capture opportunities on Facebook and YouTube
Fill out the form below to view the presentation:
With more than a decade of experience in automotive, our results-driven solutions generate more than just clicks. Adpearance digital advertising services are built to support dealers from search to sale, and we have the tools, reporting, and solutions to drive real ROI for dealerships and groups.
Interested in learning more through a free market and competitive analysis for your business? Contact our team of digital strategists today.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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