Drive High-Quality Leads with Local Service Ads

Are you looking to drive more leads for your brick-and-mortar location or offer services to a specific area? Leverage Local Service Ads to connect with users in your area who are actively searching for your expertise and the services you offer.

The Benefits of Local Services Ads

Secure the Top Search Results Position

Local Services Ads can be utilized by a broad range of home, professional, health, education, care, and wellness service businesses. They are featured at the top of search engine results pages (SERPs) above standard paid ads, maps, and organic listings, with just three placements available per SERP. Potential customers can schedule a service, call your business, or send a message request directly through the ad.

Only Pay for Leads Generated

Unlike the cost-per-click model of traditional search advertising, with Local Service Ads, you only pay when a user completes one of the lead actions. How much you spend is determined by zip code, size of your market, number of online competitors, desired number of new leads per month, and your industry.

Stand Out as a Trusted Source

Businesses that have been vetted by Google can earn badges to indicate that they meet the company’s professional standards. Google Screened businesses must complete a background check that covers business registrations, insurance, licensing and any other required qualifications to operate and pass a screening interview with Google.

Setting Up Local Services Ads

Local Service Ads are created by Google using the information you provide during signup, including:

• Business name
• Google Business Profile
• Business bio
• Phone number
• Business address 
• Google Review Star rating
• Hours of operation
• Google Guaranteed or Google Screened badges
• Photos, including headshots for solo providers

How to Boost Your Local Services Ad Coverage

Verify Your Business

Even if you choose not to pursue a Google Screened or Google Guaranteed badge, it is critical that you verify your business with Google.

Keep Your Google Business Profile Updated

Customers turn to search engines to seek updates and real-time information. Keep the business hours in your Google Business Profile up to date when regular hours of operations change or you are closed for a holiday.

Target the Right Customers with an Accurate Local Service Ads Profile

The search relevance of a potential customer’s query is a major factor in how your business will rank. Make sure Local Service Ads profile accurately reflects the services you provide and your up-to-date business information.

Select a Service Area

Make sure that your Local Service Ads profile details your exact service areas to ensure you’re only targeting in-market customers who are searching for your services.

Next Steps

Want to learn more about how Local Service Ads can benefit your digital advertising strategy? Reach out for a free digital analysis to see how your business stacks up in the competitive landscape.