Drive High-Quality Leads with Local Service Ads
Are you looking to drive more leads for your brick-and-mortar location or offer services to a specific area? Leverage Local Service Ads to connect with users in your area who are actively searching for your expertise and the services you offer.
The Benefits of Local Services Ads
Secure the Top Search Results Position
Local Services Ads can be utilized by a broad range of home, professional, health, education, care, and wellness service businesses. They are featured at the top of search engine results pages (SERPs) above standard paid ads, maps, and organic listings, with just three placements available per SERP. Potential customers can schedule a service, call your business, or send a message request directly through the ad.
Only Pay for Leads Generated
Unlike the cost-per-click model of traditional search advertising, with Local Service Ads, you only pay when a user completes one of the lead actions. How much you spend is determined by zip code, size of your market, number of online competitors, desired number of new leads per month, and your industry.
Stand Out as a Trusted Source
Businesses that have been vetted by Google can earn badges to indicate that they meet the company’s professional standards. Google Screened businesses must complete a background check that covers business registrations, insurance, licensing and any other required qualifications to operate and pass a screening interview with Google.
Setting Up Local Services Ads
Local Service Ads are created by Google using the information you provide during signup, including:
- Business name
- Google Business Profile
- Business bio
- Phone number
- Business address
- Google Review Star rating
- Hours of operation
- Google Guaranteed or Google Screened badges
- Photos, including headshots for solo providers
How to Boost Your Local Services Ad Coverage
Verify Your Business
Even if you choose not to pursue a Google Screened or Google Guaranteed badge, it is critical that you verify your business with Google.
Keep Your Google Business Profile Updated
Customers turn to search engines to seek updates and real-time information. Keep the business hours in your Google Business Profile up to date when regular hours of operations change or you are closed for a holiday.
Target the Right Customers with an Accurate Local Service Ads Profile
The search relevance of a potential customer’s query is a major factor in how your business will rank. Make sure Local Service Ads profile accurately reflects the services you provide and your up-to-date business information.
Select a Service Area
Make sure that your Local Service Ads profile details your exact service areas to ensure you’re only targeting in-market customers who are searching for your services.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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