Digital Marketing Traffic & Trends for Automotive – September

The insights below were updated on September 22, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August

Automotive Website Traffic Trends

September Insights

• Overall website sessions have decreased over the last 14 days (-10.6% vs previous period), and are down (-10.3%) in the last 30 days vs previous period.
• Natural website sessions have decreased over the last 14 days (-11.8% vs previous period), and are also down (-12.9%) in the last 30 days vs previous period. 
• Paid search traffic is down over the last 14 days (-7.7% vs previous period). Over the last 30 days, paid sessions are down only by (-5.7%) vs previous period.

View the interactive website trends dashboard.

Automotive Digital Advertising Trends

September Insights

• Market presence has slightly decreased over the last 14 days. Spend is down (-1.74%) vs previous period and impressions are down (-3.1%) vs previous period. Looking over the last 30 days, spend and impressions are up marginally by (+4.7%) and (-1.9%) respectively vs previous period.
• Cost-per-click metrics remain low. CPC has decreased (-1.2%) over the last 14 days vs previous period, but is up (+4.8%) over the last 30 days vs previous period.
• Click-through-rates have remained constant over the last 14 days (+0.3% vs previous period) and still remain near all-time highs.
• Unique lead action rate has increased over the last 14 days vs previous period by (+0.7%), but has decreased by (-3.6%) over the last 30 days vs previous period.
• Cost/unique lead action has marginally decreased over the last 14 days by (-0.8%) vs previous period, but is down by (-21.0%) over the last 30 days vs previous period.
  • Conversion data is still populating; in reality, this number will show a greater decrease by this time next week.

View the interactive digital advertising trends dashboard.