We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
The insights below were updated on September 22, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August
Automotive Website Traffic Trends
September Insights
- Overall website sessions have decreased over the last 14 days (-10.6% vs previous period), and are down (-10.3%) in the last 30 days vs previous period.
- Natural website sessions have decreased over the last 14 days (-11.8% vs previous period), and are also down (-12.9%) in the last 30 days vs previous period.
- Paid search traffic is down over the last 14 days (-7.7% vs previous period). Over the last 30 days, paid sessions are down only by (-5.7%) vs previous period.
View the interactive website trends dashboard.
Automotive Digital Advertising Trends
September Insights
- Market presence has slightly decreased over the last 14 days. Spend is down (-1.74%) vs previous period and impressions are down (-3.1%) vs previous period. Looking over the last 30 days, spend and impressions are up marginally by (+4.7%) and (-1.9%) respectively vs previous period.
- Cost-per-click metrics remain low. CPC has decreased (-1.2%) over the last 14 days vs previous period, but is up (+4.8%) over the last 30 days vs previous period.
- Click-through-rates have remained constant over the last 14 days (+0.3% vs previous period) and still remain near all-time highs.
- Unique lead action rate has increased over the last 14 days vs previous period by (+0.7%), but has decreased by (-3.6%) over the last 30 days vs previous period.
- Cost/unique lead action has marginally decreased over the last 14 days by (-0.8%) vs previous period, but is down by (-21.0%) over the last 30 days vs previous period.
- Conversion data is still populating; in reality, this number will show a greater decrease by this time next week.
View the interactive digital advertising trends dashboard.
