December Traffic & Paid Search Trends for Auto Dealers
To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for updated data and insights.
The insights below were updated on December 16, 2020. Please check back monthly for new data and insights. Previous months can be found here: April | May | June | July | August | September | October | November
Automotive Website Traffic Trends
December Insights
- Overall website sessions have increased over the last 14 days (+2.4% vs previous period), and are down (-4.8%) in the last 30 days vs previous period.
- Natural website sessions have increased over the last 14 days (+5.8% vs previous period), and are down (-3.5%) in the last 30 days vs previous period.
- Paid search traffic is down marginally over the last 14 days (-0.7% vs previous period). But over the last 30 days, paid sessions are up by (+1.2%) vs previous period.
View the interactive website trends dashboard.
Automotive Digital Advertising Trends
December Insights
- Market presence has decreased over the last 14 days. Spend is down (-20.8%) vs previous period and impressions are down (-19.5%) vs previous period. This is due to the increase in spend and impressions around Black Friday sales events during the previous period. Looking over the last 30 days, spend is up (+11.2%) and impressions are up (+9.3%) vs previous period.
- CPC has decreased (-3.0%) over the last 14 days vs previous period, and is up (+7.6%) over the last 30 days vs previous period.
- Click-through-rates have increased over the last 14 days (+2.0% vs previous period), but decreased over the last 30 days (-5.9%). They still remain near all-time highs.
- Unique lead action rate has increased over the last 14 days vs previous period by (+9.1%), and has decreased by (-8.4%) over the last 30 days vs previous period.
- Cost/unique lead action has decreased over the last 30 days by (-4.3%) vs previous period
- Conversion data is still populating; in reality, this number will show a lower increase by this time next week.
View the interactive digital advertising trends dashboard.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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